Euphemism Used in Oline CNN Indonesia News

Skaplonking: Neologism and Euphemism for Plagiarism

“Special needs” is an ineffective euphemism

Although euphemisms are intended to put a more positive spin on the words they replace, some euphemisms are ineffective. Our study examined the effectiveness of a popular euphemism for persons with disabilities, special needs. Most style guides prescribe against using the euphemism special needs and recommend instead using the non-euphemized term disability; disability advocates argue adamantly...

Death Euphemism in English and Arabic: A Conceptual Metaphorization Approach

This study investigates and compares the conceptualization of death euphemism in English and Arabic as embodied in various euphemistic metaphors using the Conceptual Metaphor Theory initiated by Lakoff and Johnson (1980, 2003). It has been found, based on 442 euphemistic expressions in both languages (192 from Arabic, and 250 from English) that both languages use 10 strikingly similar complex c...

E-News Brand Trust: An Empirical Study on Selected Newspapers in Indonesia

This paper aims at determining the effect of e-news brand trust and the consequences of e-news brand trust. The model used in this study were tested on two news brands online, namely Detik.com and Kompas.com. Total sample of this study is accounted for 418 respondents, of which 239 respondents are kompas.com reader and 179 respondents’ reader of Detik.com. Results of this study indicate that bo...

Does Oline Video-Sharing Advertising Have Diffusion Gene?

Video-sharing is one of the most popular applications on the Internet, the development of which subverts the traditional information diffusion path. Online video-sharing advertising emerges quickly at the same time. Quick online video sharing and diffusing of advertising depend heavily on its presentation of entertainment content and its display format. This article classifies the entertainment...